ASPC2017

Client:

The Atlantic Action Plan (AAP) is a strategy designed by the European Commission aiming to support project development, cooperation and integration of EU funded blue economy projects on the Atlantic Sea Board. In November 2017 the Support Team for the AAP organized its fourth transnational conference with the support of Eellogic.

Actions:

• Planning and designing a communication strategy
• Associating expertise of A/V professionals
• On/Offline community management
• Social media coverage

That was cool:

To bridge the online and offline dimension of the project, we handcrafted a life-size twitter hashtag #EU_Atlantic. Because was too big for air travel, it was transported in three separate pieces… which we assembled as a team-play during the event to hold the sign and pose for a picture. Combining ice-breaking, hashtags and arts&crafts!

Outputs:

• Event video
• Trending social media coverage
• 40 Atlantic project factsheets created and disseminated